CCT
One of our most recent re-branding projects has been for CCT. CCT have three large conference centres in the UK. Before the re-brand, each centre had no connection with an umbrella brand; they all stood alone.
The aim of the re-brand was to bring the three centres under the umbrella brand of CCT. We achieved this by creating a corporate identity that allowed the three centres to each have their own corporate colour, giving its own identification but following the same visual style guidelines.
Using this technique, we were able to give CCT far greater flexibility on advertising campaigns by promoting their three different centres under the corporate umbrella with clear concise messages.
Our connected approach meant that we were able to implement the re-brand throughout all promotional material including corporate stationery, the main corporate website, signage, literature and templates for internal use.
