One of our most recent re-branding projects has been for CCT, who have three large conference centres in the UK. Before the re-brand, each centre had no connection with the others; they all stood alone.
The aim of the re-brand was to bring the three centres under the group brand of CCT. We achieved this by creating a corporate identity that allowed the three centres to each have their own colour, giving its own identification but following the same visual style guidelines.
Using this technique, we were able to give CCT far greater flexibility on advertising campaigns by promoting their three different centres under the corporate brand with clear concise messages.
Our connected approach meant that we were able to implement the re-brand throughout all promotional material including corporate stationery, their website, email marketing, signage, literature and templates for internal use.