Adept have been working with FARM-Africa on many projects over the past few years including the design and development of their main corporate website. The website shows a wide range of content combined with a large selection of fundraising tools including e-cards, ecommerce options, online donations and a whole range of resources to download and use. The website is built on the Adept SmartWeb Content Management System that allows FARM-Africa to easily update their website.
One of most recent projects for FARM-Africa has been the re-design of their corporate newsletter From The Field and supporting material. This newsletter has been an important piece of their direct mailing to their supporters to inform them of current projects and to encourage them to give to projects needing their help.
The brand development changes we implemented in the website design were then applied to the newsletter. With the use of bold colours and a simple, clear and creative layout Adept have managed to give the newsletter far more weight as a marketing tool.
Adept also help FARM-Africa with other campaigns such as digital and print advertising, their Christmas catalogue and email marketing using our SmartMail email system.