Establishing a new look for the original ethical gift charity

Our Work

An exciting new project for Adept has been to re-design the Send a Cow Christmas catalogue. This is a major piece of direct marketing for the charity with the aim to raise substantial funds to continue their good work.

Based on solid research, Adept designed the catalogue to meet the needs of the target market of Send a Cow. Using a clean design style with the focus on case studies and clear product names and images, we produced a catalogue that Send a Cow could be proud of and would get the results they required.

Part of the project was to re-design the fulfillment gifts that accompany the campaign. The end result was the production of a new wallet to hold a stand up product card and book mark for the receiver to pass on as part of the chain of giving.

Following the success of the Christmas campaign Adept are continuing to work with Send a Cow on projects for the coming year including the production of email templates and other forms of direct mail.