Stewardship are one of the UK's largest giving agencies and have been one of Adept’s clients for many years. 2010 saw the development of the Stewardship brand identity. Adept’s aim was to inject a sense of life and fun into what has traditionally been a very transactional service.
A major part of the brand development project undertaken by Adept was to design and build the new Stewardship website. This project encompassed not only their core website, but also a newly updated Money Education site and a new help and support site for their online services.
The new brand style was implemented across all the websites, involving new colour schemes, content and imagery. The website was produced around a common template making the website easy to update through our SmartWeb Content Management System, while still allowing flexibility when producing new pages.
The site features a blog, Twitter feeds, email newsletter sign-ups and an extensive supply of content both on the website and published as PDFs. The Money Education site features a download library of hundreds of resources that can be searched and filtered via a database driven system. This allows Stewardship’s Education team significant flexibility when updating the website.
Stewardships flagship publication Share was also part of the rebranding exercise: this exciting magazine is sent out quarterly to a readership of over 30,000 informing them of news from Stewardship, stories of generosity and services that are on offer that could help you with your giving.