After a three way pitch, Adept were successful in winning the development of a new campaign for UK Youth, one of the UK's largest charities focusing on youth work.
Adept began by giving the campaign its own unique identity. The identity had to be fresh, fun and exciting which we achieved by researching current trends in the target market of UK Youth.
A major part of the campaign was to develop a social networking website that encompassed the new brand identity. The main website has been developed using our SmartWeb Content Management System, whilst Adept utilised an off-the-shelf social media platform to develop the networking side of the website, fully customising the look and feel to match with the identity that was created.
To give the campaign maximum exposure there was a major launch at The Public in West Bromwich, for which Adept helped to produce the exhibition materials. The campaign was promoted using email campaigns sent through our SmartMail email system and supporting printed material also designed and produced by Adept.