Branding & Visual Identity

Here at Adept we know creating a new brand is far more than just designing a logo, it is creating the essence of your charity. We will work with you to really get under the skin of your charity and your target audience so we can produce the most effective brand identity that moves you forwards as a charity. 

 

Brand Identity

 

Brand identity

This is the term for the visual appearance of your charity; it is the design of the brand itself (logo) and the supporting identity.

We will investigate and suggest typefaces, colours and the best way to use your images to portray your brand in the most effective way. We want to create something that is unique to your charity that really sticks in the heads of supporters and potential supporters.

 

 

 

 

Protecting your brand
Protecting your brand

Once we have created your new brand identity we want it to stay consistent during the rollout. For this reason we will work with you to create a user friendly set of rules for designs and in-house staff. We call this rule book “brand guidelines; this document will explore how to use your corporate typeface, colour choices, logo usage, image usage and general implementation of the visual styling. This document will give you peace of mind that your brand identity will stay strong in years to come.

 

 

Implementation


 

Implementation

Once your new identity has been created the fun can begin. We will work with you to plan out the most effective implementation plan so you can make the most out of your new brand. We will plan out the marketing collateral that needs to be designed and when it will hit your target market.

See the full range of services we offer to see how we can work with you to help implement your brand.