CPAS
CPAS went through a major rebrand in 2008 and following this, the 2009 advertising campaign strategy was to give clarity to the mission of CPAS.
Before the rebrand, CPAS had no clear direction. Market research indicated that they were perceived to be doing several different activities and in some cases people were unsure what CPAS did at all.
The rebrand saw the introduction of the new strapline for CPAS 'Growing leaders, Growing churches'. This clear strapline gave purpose to CPAS and was the main message for the advertising campaign.
The advertising creative focused on the concepts 'people' and 'community'. The adverts were strategically placed to take CPAS forward with a clear concise message for their audience.
