Dogs Trust
After branding the national campaign 'Lets with Pets' for the Dogs Trust, Adept were commissioned to create an advertising campaign to accompany this project.
The campaign strategy suggested that two avenues were taken: a set of adverts directed at landlords and a second set directed at the general public who are looking for pet-friendly properties.
The adverts directed at landlords were placed in printed media that targets this sector. Adept focused on the positive aspects of why it is beneficial to rent a property to a pet owner. This formed the basis of the creative ideas for the campaign.
The adverts directed at the general public focused on how the Dogs Trust can help you locate a pet-friendly property. This was done using strong images and catchy phrasing.
