CPAS
Adept has been working with CPAS this year to develop their new branding. After winning the tender to work with CPAS, Adept was commissioned to work with them not only to recreate their visual identity but to work on the voice of the company. The aim was to develop a clear message and assist CPAS to re-enter the market with a clear mission for the future.
In order to re-create the voice of the charity, Adept conducted thorough research on how CPAS was perceived internally and externally, through seminars and focus groups. The results from these sessions gave us a clear understanding of what had to be done.
After the voice of CPAS as well as the brand identity was established, Adept connected the charity's identity through all of CPAS' promotional material including their magazine Catalyst, the website, advertising, signage, stationery and literature.
The results of the re-brand have already shown very positive results with donations to this well established charity rising on a monthly basis.
