HTMA
The Highways Terms Maintenance Association (HTMA) is the trade organisation which represents the service providers who currently maintain more than 75% of the highway network in Great Britain.
After winning a three-way pitch for the future work of the HTMA, Adept recommended a re-branding of the association to give the HTMA a clear corporate identity that is easily recognisable. In addition there was a need to clearly portray some of the excellent work HTMA does to help raise the standards of highways maintenance throughout the UK.
The result of the re-brand was the development of a clear corporate identity which Adept developed through all marketing material including their website, promotional materials, microsites and stationery.
