Charity Design Tips – Digital vs. Printed charity newsletters
With a big push on digital media, people often think that there is no longer any need for printed charity newsletters.
In our experience, printed newsletters are a vital tool to keep you connected with your supporters and sustain your fundraising throughout the year. They remind your supporters that you are still there, and show progress and success stories. Our clients all report good results when they send out printed newsletters.
Digital e-newsletters are very useful for short sharp updates, for getting urgent information out quickly. However, if you want your supporters to sit down with a cup of tea and read your news at length, then a well-designed, printed newsletter will do the job nicely! And who knows, a future supporter may pick it up to read too!
Next week’s Charity Design Tip… how to design a good charity newsletter.
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