Charity Design Tip – Table of Contents, does your newsletter really need one?
This week we continue to look into some important elements that help make up a good charity newsletter. This week’s topic looks into what our opinion is on the use of contents pages.
As much as we would like to think that as soon as a charity’s newsletter hits their supporter’s doorstep, the response is to pick it up and read it cover to cover, the reality is that they may just flick through it or go directly to the information or story that they want to read.
By including a table of contents, usually on the front page, which lists articles and special sections of the newsletter by page number, it gives the reader easy access to any article that they want to go directly to.
Our experience when working with charities has led us to believe that because charities can often be conducting a number of projects, their supporters are often interested in a particular project that appeals to them. By using a table of contents you can announce to the recipients that in this issue is an update on a project that you are interested in. This in turn will entice the recipient to read the article and increase the connection that they have with you as a charity.
The next tip will be looking at how a good use of headings can make all the difference to the readability of your publication.
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