The state of branding today
We stumbled across this interview on design publication Creative Review's website the other day and felt it was worth a mention.
Two major influences in shaping the modern attitudes to branding and corporate identity, Michael Wolff and Wally Olins, are reunited since their time together in the 80's. In the four extracts Wolff and Olins discuss media attitudes to branding and the branding world today alongside discussions on why the work of some modern-day branding consultants is "despicable" and why brand valuation is "entirely bogus"
It does raise some interesting issues and thoughts for anyone interested in design, branding and marketing especially in the face of books like no logo.
Over the coming months, the Adept team will be voicing our own views and feelings on certain aspects of design (whether they get read or not is a different matter) along with tips for companies, and thought that in the meantime this would be a good place to start.
If you get the time, watch these videos as they are well worth it and a lot of lessons can be picked up on what is said, perhaps in relation to your own company.
the videos can be found here:
www.creativereview.co.uk/crtv/interviews
Comments
There are currently no comments on this post
Post a Comment
Your comment will have to be approved by a site administrator before it is shown on the site so please be patient.
