Positive vs. Shock Photography
Whenever we are approached by a new or existing charity who are looking to update their photo library we are asked “What would you recommend, do we focus on the reason why we want people to donate or should we focus on the outcome of our charities work?”
Our advice is always, “Keep Positive”; show photos of how the charity is making a difference. If you wish to show the reality of the problems the charity is wishing to tackle, these should be depicted where it is appropriate (eg. to illustrate the aims of the particular Campaign / Action). No photos should be included purely to shock or disturb.
Your current supporters and potential supporter want to relate to the situation you are taking pictures of, whether it is the building of a school in Africa or the re-homing of an animal that has been badly neglected by its owners. A positive image makes them believe that they can be part of something that makes a difference.
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