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A new path for Frontline Network

Frontline Network is a project run by the St Martin-in-the-Fields Trust, which looks to harness the ideas, energy and experience of those at the frontline working with people experiencing homelessness.

After growing quickly, Frontline Network were looking to develop a much more substantial visual identity that could be applied consistently across a variety of marketing materials. They required a suite of brand elements and a clear set of brand guidelines, to ensure they could maintain a consistent identity moving forwards.

Client

St Martin-in-the-Fields

Work
  • Sub brand visual identity
  • Graphic design
  • Illustration
  • Impact report

How we helped

To help put this new visual identity in place, we had to work together with Frontline Network to get a clear understanding of who they are, what they do and what direction they wanted to take with their identity, to ensure it would fully align with them as an organisation.

It was through this understanding that a more illustrative identity was produced, moving away from using stock library based images, and instead creating something that could very quickly and easily be recognised as Frontline Network.

We have been really impressed with the brand development and your prompt responses

Once concepts for the identity had been produced and the direction had been chosen, we then looked to roll out this new visual identity across a selection of Frontline Network’s marketing materials. These included business cards, postcards, reports, website graphics and pull-up exhibition banners.

We produced a set of guidelines to ensure that the identity could be consistently implemented in the future, and have continued to work with Frontline Network on the creation of other materials and printed reports.

Got a project in mind?

However big or small your project is, we’d love to see how we can help your organisation do more good.

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