Promoting kidney care for diabetic patients
The Diabetic Kidney Care (DKC) team brings together some of the UK’s top researchers, scientists and physicians who focus specifically on diabetic kidney disease.
As a way to help spread the awareness and improve understanding of the disease, DKC needed a new website. This new website needed to provide information to the general public about keeping their kidneys healthy, as well as keeping clinicians and researchers up to date with the latest on research, treatments and advice.
Client
Diabetic Kidney Care
Work
- Information architecture audit
- Website design
- Unicity CMS development
- Illustrations
How we helped
We worked closely with the DKC team, holding a discovery workshop to solidify the aims of the website, their users' requirements and their content needs. Adept then created an information architecture for the website that would allow users to easily find the information they were searching for.
We knew the website needed to be highly visual and engaging, so we worked together with DKC to develop their logo and brand style alongside the website design, finding an effective way to incorporate their ‘OK’ Kidney slogan.
Results
The final website has a strong, professional and informative design, with a simple yet effective navigational structure. Through the use of fun, on-brand icons alongside the main body of text, the serious information has been broken down into bitesize pieces for the user to easily absorb.
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