Design a standalone solution for a hospital charity website
It is essential for hospital charities to have an online presence so that they can drive awareness, engagement, and donations. Hospital charities help fund the things that make a hospital special, that go above and beyond what the government provides to create better environments, experiences and outcomes for patients and staff.
A standalone website also allows them the opportunity to thank their supporters and keep them up to date on the latest news.
Client
King George and Queen’s Hospitals Charity
Work
- Website design
- Online donations
- Web hosting and support
Challenge
King George and Queen’s Hospitals Charity faced the challenge of limited online visibility within the Trust's hospital website structure and recognised the need for a standalone website that would elevate the charity's presence, attract donors, and facilitate fundraising efforts.
Approach
Our strategy focused on user-centric design and clear calls to action. Through meticulous research and leveraging insights from previous charity projects, we devised a roadmap for the website redesign, prioritising key features to enhance user experience and drive engagement.
Solution
The new hospital charity website incorporates key features and SEO best practice to maximise impact. We optimised the donation journey to increase conversion rates, through a seamless and more emotive experience.
The revamped events listing makes navigation easy, highlighting fundraising opportunities to attract potential supporters.
Our experience of working with hospital charities means we understand the importance of creating a compelling, highly visual news section to shine a spotlight on the charity's impactful work, and share supporter stories, and our user-friendly navigation and SEO tools ensure accessibility and visibility, helping to drive engagement and support.
”Their attention to detail and passion for creating stunning charity websites is evident in every step of the process. We felt supported and valued throughout the entire journey, knowing that our vision was in good hands.”
Kyra Swaby, Communications & Marketing Officer
Result
This collaborative effort has resulted in a highly visual and optimised website that helps significantly increase the online visibility and engagement for the hospital charity.
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