Christian guest house in the heart of London
The Highbury Centre is a charity whose purpose is to provide affordable guest housing for people involved in missionary and church building activities.
Adept started working with The Highbury Centre in 2014 which saw us creating their logo, visual identity and website. Since then we have worked with The Highbury Centre on their ongoing digital marketing, including Google Ad management, article writing and email marketing.
The Highbury Centre wanted to expand their reach to new markets and to strengthen their online presence, so a redesign of their website was required.
Client
The Highbury Centre
Work
- Visual identity development
- Information architecture audit
- Website design
- Unicity CMS development
The new website was designed to help give more clarity to what The Highbury Centre has to offer, as well as promoting their dedication with overseas Missionaries who are looking for Christian accommodation in London. As part of the redesign, we wanted the key landing pages of the website to be far more effective, giving the user the information that they require quickly, as well as supplying the clear links to the next steps in the user journey.
We were keen to make the website as visual as possible and we know that good images go a long way to achieving this. We therefore planned and oversaw a photoshoot at The Highbury Centre, which gave us a selection of high quality, up to date images that were then used across the new website.
Following the launch of the website, The Highbury Centre saw a significant rise in the number of online booking requests through the website.
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