Fundraising pack to end world hunger

Action Against Hunger is a global humanitarian charity, committed to ending world hunger by helping malnourished children and providing communities with access to safe water and sustainable solutions to hunger.

Fundraising has always been a key role in generating funds for the charity, and the challenge was to create an innovative fundraising pack that would inform and motivate potential funders.

How we helped

Working with the charity, we defined the materials that the pack would contain. Together we established that to maximise the impact of the materials, there should be multiple versions to target different audiences, for example students, corporate funders, and a more general audience. These different versions of the pack highlighted to the different audiences some relevant events and case studies, and identified potential fundraising opportunities.

The results

The fundraising pack was designed to be highly visual and motivating. The packs included an A-Z of fundraising ideas, posters, sponsorship forms and other materials to support the recipient in promoting their event and maximising the income generated.