Our cookies

We use cookies, which are small text files, to improve your experience on our website.
You can allow all or manage them individually.

Manage cookies Allow all

Our cookies

Allow all

We use cookies, which are small text files, to improve your experience on our website. You can allow all or manage them individually.

You can find out more on our cookie page at any time.

EssentialThese cookies are needed for essential functions such as logging in and making payments. Standard cookies can’t be switched off and they don’t store any of your information.
AnalyticsThese cookies help us collect information such as how many people are using our site or which pages are popular to help us improve customer experience. Switching off these cookies will reduce our ability to gather information to improve the experience.

Save preferences

Always striving to make an IMPACT

Addenbrooke’s Charitable Trust (ACT) are a flagship hospital charity dedicated to supporting innovation in patient care across Cambridge University Hospitals NHS Foundation Trust. Whether it's treatment for an emergency, acute condition, pregnancy, or long-term illness, they believe that every patient deserves the highest quality of care.

After taking several different directions since its creation, ACT wanted to shift the design of their Supporter Magazine Impact for 2020, bringing it back to being a community focused publication.

Client

Addenbrooke's Charitable Trust

Work

Magazine design

How we helped

By sitting with the ACT team and talking through their objectives, target audience, tone, and image library, we used our experience and expertise to advise them on the perfect format, optimum word count and overall approach in terms of pictures and supporting graphics. We also designed a matching cover letter and mailing envelopes.

Results

The redesign of the magazine was a huge success, generating more than double the expected income against target by engaging with their audience on a much more emotional level. The magazine will now be produced four times each year, as part of the charity's ongoing communication strategy.

Got a project in mind?

However big or small your project is, we’d love to see how we can help your organisation do more good.

Let's talk!
GET A FREE INFO PACK
Free info pack