Our Blog

Posted by

Ben Kemp

Managing Director

Charity Design Tip: Up to date information

Most charities have feeds to their website for latest news and events, or from social media channels. It can look very unprofessional to have information on your website that is out of date or irrelevant.

By keeping your website up-to-date it is not only good practice, but also shows that the charity is active and that you are putting your supporters’ donations to good use. It is also very good for search engine optimisation.

We know it is not always easy to do, but the results are worthwhile for those who update their websites consistently.


Posted by

Ben Kemp

Managing Director

Charity Design Tip: Increase the impact of your newsletter

Just one of the many jobs we regularly do for some of our charity clients is to design their newsletter or magazine. There has always been a stipulation that as a charity you should not be throwing money at an overly designed item when the funds could be used to further your mission. In part this should be taken into consideration, but please remember that no-one wants to read something that looks unappealing, so although you might not be spending a lot of money on your newsletter, is what you are spending on it seeing any return at all?

Here are some of our helpful tips for charities when looking at the design of your newsletter:

Don’t be afraid to ask

Remember you are a charity and the aim of the newsletter is to see a return on your investment. So if you are talking about an appeal make sure you let the reader know how they can donate.

Add some colour

Colour helps a newsletter look more appealing and something you have put thought into. If you only want to slightly increase your printing costs, it might be simply making it a two colour print job rather than one.

Change your text from being quite neutral to a more direct mail style of copy (using the word "you" a lot).

Don’t make articles too long

Try and keep your article length at a reasonable level for people who just want to skim read. This could mean the introduction of a stand first that would sum up the article but in turn entice the reader to read on.

Keep the article relevant to the charity

We see it time and again with charity magazines: lots of articles that focus on what’s going on internally in the charity. Your readers are not going to want to know it was Dawn’s birthday last week, they are going to want to know what you are doing with their donations. Our advice is, if you think an article is not relevant, don’t put it in.

I hope this helps when you are looking to produce your next newsletter. If you do want to chat through any of your ideas or see how we could help improve the return on investment, please give me a call on 01263 734 198.


Posted by

Ben Kemp

Managing Director

Congratulations to Tudor

As many of you know, this past Christmas Adept launched an online game to help Santa get his Christmas presents back from those pesky penguins.

We would like to say a big thank you to everyone who played, but sadly there could only be one winner.

The winner of the game was Tudor Howell, who scored a whopping 22,456 points. His charity of choice for the donation of £100 is Hope for Latvia, which a really great cause and whose on-going efforts make a huge difference to the lives of their beneficiaries.

Thanks again everyone and if any of you see those penguins causing trouble, let us know!!!


Posted by

Richard Vickers

Account Manager

Adept on Ice.

For a treat The Adept staff went down to the Ice Skating Rink at the Aylsham Frost Fayre.

We invaded the empty rink for an hour or so on Friday afternoon and during that time we saw some near professional manoeuvres. Pirouettes a plenty, backwards skating courtesy of Shamus, and at times Daniel even managed to stand up without the support of the wall. Nicholas also gave a perfect impersonation of Bambi trying to stand up on the ice for the first time.

We finished off with warm mulled cider and got back to work to see out the week.

Thanks to Ben and Dan from all the guys for letting us indulge in childish activities.


Posted by

Richard Vickers

Account Manager

Salisbury Hospice Charity Website Launch

Salisbury Hospice Charity Website

This week the new Salisbury Hospice Charity website has been launched.

Adept have worked alongside the Charity to produce the new logo and visual identity in addition to applying it to a totally new site that will aim to develop and assist the Salisbury Hospice Charity to move forward and carry on the valuable work that they have been undertaking for the people of Salisbury and the surrounding areas.

Adept would like to thank the Salisbury Hospice Charity for the opportunity to work with them, and produce what we hope is a valuable tool with which to effectively develop the charity.

To see this great new site, please visit http://www.salisburyhospicecharity.org.uk/.


Posted by

Richard Vickers

Account Manager

We have a new starter

Hello there, I am Richard Vickers.

I am very excited to introduce myself as the all new Account Manager here at Adept.

I have a relatively brief but positive background in Marketing and Communications, acquired through a position within Sika Limited, a multinational material supplier to the construction industry, and several voluntary positions undertaken whilst I was studying Media, Culture and Communications at the University of Lincoln.

My decision to join the Adept team was heavily influenced by the opportunities that I will be given to work with charities, which is an interest of mine.

In the past I have volunteered in Bucharest, for a charity campaigning for better facilities for the sensory impaired citizens of Romania. I have done the National Three Peaks Challenge and will also be taking part in the Jerusalem Marathon 2013 all to raise money for the British Heart Foundation.

I am very excited by my new role and can't wait to get stuck in and help move Adept forward in the coming years.

If you would like to get in touch to discuss any new projects please feel free to give me a call or drop me an email.

email: richardv@adeptdesign.co.uk

tel: 01263 734198


Posted by

Holly Snelling

Account Manager

The Incredi-bowls strike again!

Tenjy showed us how it was done last night on our team night out!

 We were all bowled over by her skills... Thanks Ben & Dan for a great night out!


Posted by

Holly Snelling

Account Manager

Royal National Orthopaedic Hospital Redevelopment Appeal

Earlier this year we launched a new website for the Royal National Orthopaedic Hospital (RNOH) Appeal.

The RNOH is one of the world’s largest leading specialist orthopaedic hospitals, and has been at the cutting edge of orthopaedic care for over 100 years.

Check out their website here and see how you can support their redevelopment appeal.


Posted by

Holly Snelling

Account Manager

Ben’s Fun Run!

A big well done to Ben for completing the Wells Carnival Fun Run last week. The event raised funds towards the 1st Wells Scout Hut Replacement Roof. Great job!


Posted by

Holly Snelling

Account Manager

New Headley Park Church Website!

Adept have just launched a new website for Headley Park Church, a family church based in Bristol.

The new website, based on our popular SmartWeb content management system, heralds a fresh new look and feel, easier navigation and improved functionality. 

Click here to visit the website and see for yourself!